In my role as creative director at Mega Bloks | Mattel, collaborating closely with Activision, I had the exciting opportunity to (re)invent the approach to product photography for our packaging and digital environments. Drawing upon my skills as a photographer, I spearheaded the development of a fresh and innovative style that would captivate audiences and resonate within the toy industry. Working in close partnership with Activision, we aimed to create a visual narrative that would resonate with both journalists and fans of the game. Through careful planning, composition, and attention to detail, I orchestrated dynamic and eye-catching product photos that showcased the essence and excitement of the game.
The results of our collaborative efforts were met with great enthusiasm within the toy industry. Journalists and fans alike recognized and appreciated the unique approach we took in capturing the essence of the game through visually compelling photography. It was a rewarding experience to contribute to the success of Mega Bloks and to push the boundaries of product photography within the gaming industry.
The positive reception from the industry and the passionate fan base reinforced the impact of our creative vision and validated our dedication to delivering a unique and engaging visual experience.