Established in 1988 in Chicago, Goose Island stands as one of the most prosperous craft breweries in the Midwest. Since 1989, it has been consistently crafting award-winning beers in the United States. In a partnership formed seven years ago, Goose Island joined forces with DARE TO BE MADE to develop a beer educational digital platform. This collaboration took place shortly after the brewery became a part of the Anheuser-Busch family. The program garnered immense success, leading Goose Island to once again enlist the services of Dare to be made, this time to design their loyalty program.
As a partner and Creative Director at Dare to be made, I played a pivotal role in designing the new website for Goose Island’s loyalty program. From strategy development to consumer research, my involvement was comprehensive. Additionally, I took charge of the photography for the site, ensuring a cohesive visual experience.