Rockland’s 2017 fall campaign seamlessly blends stories, lifestyle, and fashion. Dare To Be Made and Youville collaborated on a simple but powerful idea: uniting five prominent Montreal influencers, bloggers, and trendsetters. The goal was to offer Rockland’s consumers an exclusive, behind-the-scenes glimpse into their daily lives and how fashion played a pivotal role for each of them.

Working with Karolina Jez, Lolitta Dandoy, Eva Friede, Katia Hanine and Westmount Fashionista was an absolute pleasure. It also presented a golden opportunity for me to showcase their unique narratives using my skills as a photographer and web designer. Capturing their stories allowed me to truly bring to life the essence of Rockland’s fall campaign.